Having No (or a Negative) Company Culture
Competition is fierce right now. The businesses that will have the easiest time hiring are those that have become known for creating a positive company culture as much as the product or service they are selling. It’s not too late to start … well, culturing your culture. Once you know what your culture and company values are, share them with employees and prospects.
Social media is a great place to start. Let your personality shine through your posts. Drop the formality. Comment. Ask questions. Share what you’re proud of and invite others to do the same. People want to be part of something larger than themselves. Show them what (and who) you are.
Creating a Forgettable Experience
Most interviews are boring formalities. One blends into another. That won’t help you hire.
While we realize is that sometimes half the battle is getting people to show up for the interview. Once they do, make the experience memorable. Show them why you love your business and what you are most proud of. Passion is contagious.
For instance, if you’re a baker, let them taste one of your items. If you’re interviewing them for a barista position, make them a cup of coffee before you sit down and talk. Woo them while you interview them. When they leave your interview, you want them to talk about it.
And guess what?
That will help you recruit too.
Contact Jim Thiessen (Jim@castlerock.org) at the Chamber to learn more and how the Chamber can help with your recruiting and employment needs.
The eXcelerate Business Development Center provides: Professional Business Trainings, Excellent Free Counseling, Low cost Workshops, Information & Resources. Learn more