Upselling small businesses increases retention

Customer retention is a vexing problem for many companies that serve the small and medium-size business (SMB) market. But enterprise software company Vendasta thinks that it has found a strategy to combat SMB churn. The report is based on an extensive analysis of its media and agency customers’ SMB customers, roughly 100,000 [...]

2018-06-27T09:14:45-06:00June 27th, 2018|Standard Static|

Will Google’s ‘speed update’ hurt small biz?

Google announced in July that it had begun applying its mobile speed update, which could downgrade sites on mobile search that load slowly. Google says the update only impacts the slowest of sites and will “only affect a small percentage of queries.” However, a Searchmetrics study, conducted before the full rollout, noticed [...]

2018-07-31T10:29:52-06:00June 27th, 2018|Standard Static|
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