GET REAL VALUE FOR YOURSELF! Reader surveys by the Consumers Union repeatedly show independent businesses beating their chain competitors in overall customer satisfaction (and often save you money).

SHAPE OUR CHARACTER! Independent businesses help give your community its distinct personality.

ENHANCE LOCAL DEMOCRACY! Local ownership of business means residents with roots in the community are involved in key development decisions that shape our lives and local environment.

ENHANCE HEALTH OF RESIDENTS! Research shows a strong correlation between the percentage of small locally-owned firms and various indicators of personal and community health and vitality.

YOU CAN BUY IT WHERE YOU TRY IT! Local stores enable you to try on and try out items before you buy — and get real expertise — saving your time and money.

INCREASE WEALTH OF RESIDENTS! The multiplier effect created by spending locally generates lasting impact on the prosperity of local organizations and residents.

ENHANCE CHOICES!  A wide variety of independent businesses, each serving their customers’ tastes, creates greater overall choice for all of us. Not only do independent businesses employ more people directly per dollar of revenue, they also are the customers of local printers, accountants, wholesalers, farms, attorneys, etc., expanding opportunities for local entrepreneurs

LOWER TAXES! More efficient land use and more central locations mean local businesses put less demand on our roads, sewers, and safety services. They also generate more tax revenue per sales dollar. The bottom line: a greater percentage of local independent businesses keeps your taxes lower.

GIVE BACK TO YOUR COMMUNITY! Small businesses donate more than twice as much per sales dollar to local non-profits, events, and teams compared to big businesses.