You likely have heard the phrase, “You need to spend money to make money.” While this may be true in some cases, businesses with very small budgets have been able to make a statement without a ton of cash when it comes to digital marketing. It's important to note that when it comes to [...]
For most businesses, the About Us page on their website is one of the most viewed pages. Generally, it comes in second behind Pricing, not including the Home Page. Is that true for you? If it is, you need to ensure it contains good quality content that connects readers with your business. That’s why they [...]
Castle Rock hosts numerous festivals and large events throughout the year, drawing thousands of visitors to the city. Event attendees often research Castle Rock amenities before traveling, making it the perfect opportunity to put your business front and center in their minds before, during, and after the event. In today’s competitive market, small businesses [...]
Social media is a Hulk-size time suck, but it is also one of the most effective ways to connect with your audience. That’s also why it’s so dicey to freelance that kind of thing out. But there are a lot of really talented folks out there who can help you expand your reach and connect. [...]
First, you’re probably thinking if everyone in the chamber (and beyond) reads this article and follows the advice here, no one will be unforgettable at networking events because we’ll all be following the same instructions. But in the words of the famous Dr. Seuss, “There is no one alive more youier than you,” so [...]
I recently spoke with an SEO expert who swore that search engines are biased against AI-written websites (websites without one word written by a human). He said AI-written websites are something search engines are discounting for (marking you down) because of the possibility of the sites being fake or holder sites. I can’t speak [...]
Periodically, the Search Engine Optimization (SEO) gurus come out and tell everyone some <insert trending topic> is changing SEO forever. Add that to the nearly constant adjustments search engines make to their algorithms, and hitting the moving target of organic ranking success becomes as impossible as winning a giant stuffy at a carnival. Sure, [...]
I can already hear the groaning—nobody reads, nobody likes to write. While we can argue these points forever and ever, it’s probably been a while since you looked at your business’ website content. If your content is stale and doesn’t resonate with your target audience, you need to fix that stuff now—even if you [...]
