Shop Local2019-11-25T15:05:25-07:00

Small Business Saturday is November 30, 2019

Celebrate your community with the small businesses that make it special.

find a business 1Why Shop Small

When you shop at locally owned, independent businesses more money is kept in the community because local businesses often purchase from other local businesses, service providers and farms. Buying locally helps grow other businesses as well as our region’s tax base. Non Profits Receive Greater Support.

Why Shop Local

It helps local businesses succeed and strengthens the area economy. It also provides sales tax revenue to the Town, which is needed to provide core services like police and fire protection and road and park maintenance.

Order Starlighting Ornaments

Top Reasons to Buy Local, Eat Local, Go Local

BUILD COMMUNITY!  The casual encounters you enjoy at neighborhood–scale businesses and the public spaces around them build relationships and community cohesiveness.

CREATE A HEALTHIER ENVIRONMENT! Independent, community-serving businesses are people-sized. They typically consume less land, carry more locally-made products, locate closer to residents and create less traffic and air pollution.

STRENGTHEN YOUR LOCAL ECONOMY!  Each dollar you spend at independent businesses returns 3 times more money to your local economy than one spent at a chain (almost 50 times more than buying from an online mega-retailer) — a benefit we all can bank on.

GET REAL VALUE FOR YOURSELF! Reader surveys by the Consumers Union repeatedly show independent businesses beating their chain competitors in overall customer satisfaction (and often save you money).

SHAPE OUR CHARACTER! Independent businesses help give your community its distinct personality.

ENHANCE LOCAL DEMOCRACY! Local ownership of business means residents with roots in the community are involved in key development decisions that shape our lives and local environment.

ENHANCE HEALTH OF RESIDENTS! Research shows a strong correlation between the percentage of small locally-owned firms and various indicators of personal and community health and vitality.

YOU CAN BUY IT WHERE YOU TRY IT! Local stores enable you to try on and try out items before you buy — and get real expertise — saving your time and money.

INCREASE WEALTH OF RESIDENTS! The multiplier effect created by spending locally generates lasting impact on the prosperity of local organizations and residents.

ENHANCE CHOICES!  A wide variety of independent businesses, each serving their customers’ tastes, creates greater overall choice for all of us. Not only do independent businesses employ more people directly per dollar of revenue, they also are the customers of local printers, accountants, wholesalers, farms, attorneys, etc., expanding opportunities for local entrepreneurs

CREATE JOBS AND OPPORTUNITIES! Not only do independent businesses employ more people directly per dollar of revenue, they also are the customers of local printers, accountants, wholesalers, farms, attorneys, etc., expanding opportunities for local entrepreneurs.

LOWER TAXES! More efficient land use and more central locations mean local businesses put less demand on our roads, sewers, and safety services. They also generate more tax revenue per sales dollar. The bottom line: a greater percentage of local independent businesses keeps your taxes lower.

GIVE BACK TO YOUR COMMUNITY! Small businesses donate more than twice as much per sales dollar to local non-profits, events, and teams compared to big businesses.

Starlighting Ornaments On Sale Now!

Starting in 1992, the Chamber of Commerce started selecting a historical site to be represented each year as our commemorative starlighting ornament.

These highly collectible ornaments make for a unique and special gift for loved ones, friends, teachers, coworkers and so on.


Order Starlighting Ornaments

Save the Date for 2019 Starlighting Event

Castle Rock Starlighting
Saturday, November 23, 2019
Time: 2 PM to 7 PM
Historic Wilcox Square

Presented by the Castle Rock Chamber of Commerce, the Castle Rock “Lighting of the Star” has been a community event shared by residents dating back to 1936. The same spirit of volunteerism, generosity and love of tradition exists today as Castle Rock businesses and residents prepare to celebrate Starlighting downtown on the Saturday before Thanksgiving.

Starlighting Event Page