Customer retention is a vexing problem for many companies that serve the small and medium-size business (SMB) market. But enterprise software company Vendasta thinks that it has found a strategy to combat SMB churn. The report is based on an extensive analysis of its media and agency customers’ SMB customers, roughly 100,000 [...]

Google announced in July that it had begun applying its mobile speed update, which could downgrade sites on mobile search that load slowly. Google says the update only impacts the slowest of sites and will “only affect a small percentage of queries.” However, a Searchmetrics study, conducted before the full rollout, noticed [...]

While female-led ventures have long struggled to get financial backing from banks and investors (who are predominantly male), a new Indiana University report finds that women actually have an easier time getting money on crowdfunding platforms than men do. The university’s Kelley School of Business analyzed three years of Kickstarter data, examining [...]

Customer relationships are fragile. Discover why they decide to leave and how you can keep them on board.  by John Graham MONEY, EFFORT AND time go into acquiring customers, but not nearly enough thought goes into keeping them coming back. Sure, there’s the occasional offer or the “We’ve missed you” discount. All [...]

Companies often try to sell based on logic and data, but most business decisions are based on emotions. The most powerful feeling in today’s business climate, according to a survey of Financial Times readers, is that of “confident optimism.” According to the researchers, when a company feels confident optimism with respect to a [...]