When was the last time you heard someone say, “I have too many followers and too many likes on my business page.”? Uh, never. I assume. Whether you’re just beginning to get your business into social media marketing or you’ve been there a while, you can always use some help. The chamber is one of those little-known places that you can get it for less than the cost of employing an agency. Here’s how your business can benefit:
A Large, Active Online Community
First, becoming a chamber member gives you inside access to a large, active online community of followers. After all, everyone knows who the chamber is. People visit their Facebook page to find out what’s going on in the community and to seek local resources. As a member of the chamber, you may be spotlighted on their pages or your posts may be shared. They likely have a larger, more active following than you do if you’re just starting to use social media for business.
The chamber also has experts on how to use social media for business and unlike national social media gurus, they know what works specifically in your community. They know the key players, they know what makes for popular posts.
They often offer their expertise in the form of lunch and learns on social media topics so you can keep informed of the latest social media information. That alone is a great time saver.
If your chamber doesn’t have any special learning sessions going on currently, they can help you find someone who can partner with you to improve your social media campaigns and interaction.
When you’re a part of something exciting, you want to connect with others who believe it’s exciting too. Members often follow members and interact with one another on social media. This increases your exposure on the sites and on some, may even cause your business or page to get likes from friends of members who see them liking your page.
Chamber membership shows you’ve made an investment in the community and people like to follow businesses that they think are giving back.
The chamber is able to tell your business story in a way that is both evocative and impartial as you help them tell theirs. A business community is comprised of a chamber and businesses working together not just for the betterment of their own wallets but the town in general. Being a part of the chamber story helps lend credibility to your mission, shows a desire for civic-mindedness, and illustrates how you are part of something larger than yourself.
There are all sorts of ways you can work with the chamber to help spread your story and be a part of theirs as well. There are many exciting things they are doing on social and you should be a part of it.
Social media changes seemingly daily and it’s difficult for business owners to keep up with the changes. Your chamber offers an array of social media benefits for your business. It’s one of those many secrets that people don’t initially think about but are glad for when they join the chamber. Find out more about what the chamber can do for your business and your social media exposure.
Christina R. Green teaches small businesses, chambers, and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular blogger at Frankjkenny.com and the Event Manager Blog.
She’s a bookish writer on a quest to bring great storytelling to organizations everywhere.