Did you know that 93% of successful companies had to abandon their original strategy?
Ideally, strategy should emerge over time as intentions collide with and accommodate a changing reality. Here are some examples: Viagra was originally intended as a high blood pressure medication. NyQuil made people sleepy, so it was repositioned as a nighttime cold medicine. Katy Perry, formerly Katy Hudson, failed as a Christian singer. Don’t fall in love with your ideas. It’s dangerous to stick to a plan that isn’t working as expected. Determination is important, but improvisation and stumbling forward is even more important. Aggressively try. Intentionally learn. Humbly adapt.